Search Engine Optimisation (SEO)
Let’s Get Your Business Discovered Online!
Our SEO Services
Site Audit
Analyse your website and find areas of improvement in our detailed report.
Optimisation
Technical optimisation to conform to current guidelines and key factors
Keyword Research
Determine your SEO investment goals and competition in the market
Tracking & metrics
Setup and linking of analytics & tracking tools to monitor SEO performance
Online Assets
Setup and maintain key online assets, such as social media networks, maps, business cards etc.
Content audit
Review current content performance and other SEO issues such as keyword cannibalisation
Copywriting
New blogs and page content composed to delight both real (users) and bot readers
Link auditing
Ensuring all your links on site work, correct 301 re-directs and disavow negative backlinks
SEO overview
Search Engine Optimisation
Fat Dog SEO – ethical for long term Gains
By definition Search Engine Optimization or SEO is using practices that are designed to optimise the way your website appears in search engine results pages. To have your amazing business found online you can either pay for online advertising i.e. Google Ads or have organic presence in the Search Engine Results Pages (SERPs). To appear high in the SERPs there has to be some level of Search Engine Optimisation. Everyone wants the top organic position for many reasons, less need for paid online adverts, promotes a trust factor and experience or expertise in that market and obviously out rank your competitors to be found easier by you audience. Google, Yahoo and Bing don’t release there exact formula to how they determine the rankings but they do provide information to assist in helping rank higher. Some factors like a responsive website design, website speed etc can certainly help but there is much more!
As of January 2019, there were 21.74 million Internet users in Australia, constituting 87% of the Australian population, according to Australian Internet and Social Media Statistics – 2019 Usage Data. So it’s understandable if your in a business you need to be found online!
Featured basics – SEO Strategy
Get more of the right website traffic!
Fat Dog SEO – Customised for your business
Our well-rounded knowledge of both technical and targeted marketing can help your company reach a new target audience. The most important two factors are to provide a good experience whilst providing good content. A good experience can be achieved through a well designed, coded and easy to navigate website. The second part i.e. the good content is about providing good quality content primarily focused on your intended audience or users ( i.e.your customers). But it is also to present this information to the search engines via the crawler bots (Google, Yahoo or Bing Bot). These bots crawl websites and using algorithms try to interpret the data and rank it to relevancy along with statistics such as visitors to the site (i.e. site traffic) and other factors that will be discussed later. So it requires a lot more than many SEO companies believe!
Why get a professional
Professional content writer (copywriter)
Fat Dog SEO – Delivering website SEO results
Get your business found online! Your website is usually the first impression of your business! Make it Count !
Featured basics
Social media interactions
Social media can play an enormous role in assisting, website traffic, leads and sales if used correctly. A good social media advertising campaign can help boost your organic ranking. The days of having a random kitten playing a keyboard for a technology company are truly gone! Relevant content that can be shared and is of interest will build a true organic following and a successful social media advertising campaign. Companies like Facebook use artificial intelligence (AI) and algorithms. These are designed to deliver the user relevant content based on online interactions and activities. This can be used to help deliver and promote your business.
